First and foremost I
would like to start this post apologizing for not updating the blog over the
past weeks, I´ve been travelling with little to no access to internet hence
writing or updating the blog was almost an impossible mission.
I´ve been in Belgium,
Holland and Luxemburg so I thought this post should verse about chocolate or
tulips. As a feverous chocolate eater, there wasn´t much of a question and
chocolate has been chosen as today´s post topic!!
I´m fairly sure
everybody knows where chocolate comes from, but I don´t think most of you know
how cocoa is processed and treated before getting in our hands. As with many
other industries, creating chocolate products involves a chain of productions
with many links.
The process starts with
bean producers and ends when retailers sell us the final product, maybe in a
supermarket, a convenience store or a vending machine to name few. But in the
middle, there are several other intermediates that help the process to run
smoothly. Any of these intermediates play an important part in producing
chocolate, and even if simplified, the following chart depicting all the
intermediates involved in the process still looks slightly complicated to
follow.
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Research:
Even though coca supply chain has never been known for its investments in
research, over the last few years this tendency has changed, and nowadays
research has become more and more common and cutting edge technologies are used
on the fields in regards to pest control, quality improvement and labor
technology.
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Partners:
As we said, the cocoa supply chain is not solely the process that involves the
farmers turning the coca beans into a final product. There are a wide number of
organizations that even though aren´t directly involved in the production still
play an essential role in the process. Nongovernmental organizations, for
example provide training to farmers, or offer certifications on best farming
practices.
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Governments:
The role governments play on the cocoa supply chain varies hugely from country
to country. Some governments are more prone to participate in the process by
fixing prices or establishing quality standards for example, whereas others are
more relaxed in their approach to chocolate life cycle.
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Farmers:
Probably this is the most important link of the chain nonetheless is the most
forgotten. Chocolate is grown by individual coca farmers in charge of the whole
process of sowing, growing and hand harvesting the pods. Most cocoa farms are
based in Africa, Asia and America where the climate conditions are best for
these crops.
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Certifications:
Regardless of the implication of governments in the process, some quality
standards and certifications need to be acknowledge by chocolate factories,
including cocoa quality, safety regulations, pricing or environmental awareness
among others. These certifications help farmers, manufacturers and final
consumers to know that the cocoa they buy is up to the highest standards.
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Local
buyer: Local buyers collect the cocoa beans from many farmers. Buyers vary in
size from individuals to large cooperatives, but no matter what the size of the
buyer is, all play an important part in the post harvest process, providing
farmers with information, training and ensuring the quality of the product
meets the standards demanded by the manufacturer. Local buyers carry out the
first quality check on the cocoa beans measuring them by size, color and
quality. When local buyers have gathered enough beans, they sell them to an
exporter.
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Exporter:
Exporters buy the cocoa beans from local buyers and prepare them for
international shipping. Cocoa exporters can be local companies, international traders,
or even governments. Some exporters may also buy cocoa directly to the farmers.
Exporters form important relationship with local buyers
and farmers and that result in better conditions for both the producers and the
merchandise. Exporters can provide training, advice, and support to the other
links of the chain. Moreover, the more access farmers and local buyers have to
exporters, the more easily they will find a market for their crops and the more
accurate the information regarding the origin of the coca beans, and the
process they have gone through will be.
Finally, exporters are responsible for the second quality
check of the cocoa, sometimes the exporter itself carries out the checking,
some other times a third party does it before taking the cocoa to a local
processor or shipping it abroad.
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Processor:
When the cocoa beans reach the processing plants, which usually are away from
the countries where cocoa is grown and collected, starts the process of
transforming the beans into cocoa products (cocoa power, cocoa butter, cocoa liquor
etc).
Processors
play a fundamental role in the rest of the supply chain. Because of the large volumes
they purchase they can encourage significant industry change by pressuring
manufacturers and exporters.
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Chocolate
manufacturer: The final product will depend on the manufacturer personal recipe
and the ingredients used to blend the cocoa. When the product is ready it will
packaged and sent to the distributors. As the most visible part of the supply
chain, they can make the biggest impact on the process and ensure the final product
reach the consumer timely.
Although the manufacturer
can´t have direct relationship with every individual processor, exporter or
farmer they can make a big impact on the whole process, and by putting the well-being of the
industry and of struggling individuals ahead of their own advantage, they can
support significant change for the farmers.
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Final
customer: The last step on the chocolate supply chain, the consumer, the
individual who will enjoy the final product. Satisfying consumer´s demand
involves every part we have seen of the coca supply chain.
This is it,
summarized, but this is how cocoa beans travel from the pod to the selves of
your favorite store. Lots of work and lots of links involved in the process
just to get a final product at the right time and place.
Next time you enjoy a
chocolate bar, a hot chocolate or a piece of delicious chocolate cake remember that
there has been a long journey before it ended up to your hand!!
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